choose a Freelancer or a MarketPlace to buy your textile design

Choosing a design: Freelance vs MarketPlace

What is a marketplace?

First of all, it is important to understand the concept of marketplaces which are different from traditional merchant sites. Originally, a marketplace, in other words a market place, was simply defined as a site hosting one or more buyers. The main function of these web platforms was to optimize the purchasing procedure. However, with the emergence of the web, marketplaces are now a commercial intermediation service, under legal regulation. These are simply websites on which you can sell your products and promote them for remuneration, which often takes the form of a commission taken by the sites on the sale of the product.

There are different types of marketplace, depending on the status of the stakeholders:

A marketplace plays the role of guarantor towards both stakeholders. This therefore guarantees a reliable payment solution, as well as protection against legal risks. The main legal risk being linked to the originality of the textile patterns. However, it is important to remember that each marketplace has its own operating rules. The quality and reliability of a marketplace therefore lies in the selection of sellers authorized to appear on the site. The higher this level of requirements towards sellers, the more the marketplace will be able to guarantee an attractive level of quality and reliability.

Reasons to prefer a design marketplace

Reasons to favor a partnership with a freelancer

Finally, calling on a professional in the sector nevertheless requires very careful selection on your part. The freelance stylist must be in tune with your world and your visual identity, while being available for your activity. To avoid casting errors, you should not hesitate, for example, to ask for a first working draft, as well as a quote for your project. To ensure that the independent collaborator speaks the same creative language as your company or activity, and that they offer a realistic selling price for their services.

Long-term differences

The choice of a design marketplace or an independent freelance stylist, regarding your various long-term projects will be decisive and will directly influence your positioning towards your clients. Indeed, depending on the positioning of your desired activity, the choice will therefore be different.

Coherence and identity : If for your activity you are looking for a visual identity, with strong values. Choosing a specialized design marketplace is very relevant. It will then be very easy for you to keep a common thread between your creations. Thanks in particular to the careful selection of the marketplace of different designers with the same common values, while having a different creative language between them. For example, if “Made in France” is relevant for you and corresponds to the values ​​of your activity, selecting your designs on French design would be an interesting option in synergy with the identity of your company.

Creativity and perpetual change : The freelance status is a status which allows the various collaborators of the project to have enormous flexibility and organizational flexibility. It can be relatively interesting for an activity in the creative and artistic field to be confronted very regularly with different creative universes, in order to always offer varied and surprising creations.

Complementarity of online approaches

In order to develop a textile brand, the internet is of course your ally, and complementarity between these two approaches is possible. This is even necessary in order to perpetuate the activity of your company. Indeed, for a textile brand to work, it must have a clear identity and maintain a certain consistency between creations to create a community of engaged customers over time. However, it is always interesting to bring freshness to your collections through freelance status. Therefore, alternating between a project that reinforces the brand identity, and an original and innovative project, can be an extremely relevant creative strategy.

To conclude, the emergence of the web has therefore offered us several alternatives for textile design which deserve to be used, but these must be properly used wisely according to the context and objectives of your activity. We must not lose sight of the fact that the choices of services will have a considerable impact on the end customer, concerning the prices and the visual identities of the creations.