patterned illustrations of major brands

Textile patterns from major brands

When we talk about fashion, we often hear the term "motif" or "pattern" in the English-speaking world, but not everyone knows exactly what it is. These are the distinctive signs that a house adopts to be recognized, to “sign its clothes”, this label serving as a timeless archive, capable of giving an identity to a single item or to entire collections. Just think of the Vuitton monogram which, although already a hundred years old since its creation, continues to be fashionable. For what ? Because it's not just about nostalgia, passion for vintage or old school details, the designs haven't aged because the history, the charm of a brand's roots is what made the brand itself an icon.

A classic Burberry trench coat with the tartan textile pattern will never go out of fashion because it marked fashion, in the near future we will remember the BAPE textile pattern because BAPE affects today's world and participates in the evolution of our visual universe. While some are inspired by pre-existing patterns, such as tartan or certain Japanese patterns, others are entirely original and use, for example, the initials of the brand's creator. The great history of textile patterns is entirely impregnated with these variations and these periodic originals.

At a time when fashion houses play with archives, where collections become more and more recognizable and a reflection of their creative directors, we tell you the story of 9 iconic, successful, but above all timeless designs.

Louis Vuitton

The famous Louis Vuitton monogram (initial letters of the brand repeated several times which characterize the pattern) is 122 years old and was designed by Georges Vuitton, drawing inspiration from Japanese symbolism, to honor the founding father of the Parisian house. The iconic LV textile pattern in classic brown checker tones makes the French fashion house the most counterfeited in history due to its fame and importance. This monogram has been the star of many items and accessories, from trunks to bags, from jackets to sweaters, from belts to sneakers. Creative directors change, but the world's most famous pattern doesn't disappear.

Louis Vuitton Pattern


The Gucci double G motif was designed in 1964 by Aldo Gucci with the initial intention of only featuring it on certain leather items from the Tuscan brand. Over time, Gucci has evolved thanks to the hands of successive designers over the years, always in tune with the times, thus making the traditional textile pattern of the two G's a fashion milestone. In less than a century, the Italian brand has moved from travel and equestrian items to fashion shows, while keeping intact the stylistic canons and symbols of the past, such as the intertwined logo - now superimposed -, the green-red-green loop and the repeated “double G” pattern.

gucci pattern example


The double F is currently one of the most recognizable textile patterns in the world. Recently, graphic designer Hey Reilly depicted Fendi's iconic F with the FILA font, a logo that was welcomed by the sports brand during the launch of the Fendi Mania collection. This mix can be seen as a new approach from high fashion to streetwear, two worlds once distant but now impossible to separate.

fendi pattern illustration


Created by Marc Bohan in the 70s, the Dior monogram is one of the most characteristic of all, even if it is less known than the previous ones. Recently, it was brought up to date by Maria Grazia Chiuri and Kim Jones. His first appearance in the Third Millennium, however, was with John Galliano in SS00. In this regard, we cannot forget to mention the historic denim bikini designed by the current creative director of Maison Margiela, the same one who dressed Gisele Bündchen in that famous campaign for the AW 2004 collection.

illustration of the Dior motif with the brand's monogram


The English house's immortal tartan textile pattern has experienced a recent rebirth, brought back into the spotlight by Christopher Bailey, the same one who banned it in the early 2000s to fight against counterfeiting and the loss of value that suffered Burberry because of the chavs, then by Riccardo Tisci. The designer, helped by Peter Saville, redesigned the model of the brand founded by Thomas Burberry, renewing and modernizing it, with an eye towards millennials, beige, orange and white. There is no shortage of criticism, but in this way, hasn't the previous model gained importance and merit?

burberry brand pattern

A Bathing Ape

The only streetwear brand to have a pattern is the Japanese BAPE. Also known as "Cloud Camo", the BAPE Camo takes on all the features of Japanese culture, distorting the classic military texture and giving it that unique and original cartoonish appearance that has allowed the Nigo brand to become a giant world of streetwear. The impressed monkeys and the colors offered over the years by BAPE Camo are the fruit of the creativity of the designer, a recognized estimator of 20th century culture: the monkeys are inspired by the 1968 film Planet of the Apes, while the nuances of textile pattern comes from Nigo's passion for the American artist Andy Warhol.

Bape pattern


The origin of this textile pattern is not certain. Some believe the pattern symbolizes the Y in the house's name, while others believe the letter represents the three generations of the Goyard family. What do we think? We love the mystery that surrounds the Goyardine: exclusive and reserved for a few. On the other hand, it is these rules that the French house has always adhered to throughout its long history dedicated to the creation of luxury bags and suitcases.

goyard brand motif illustrated on a trunk


One of the most fascinating textures is that of Givenchy: four intersecting Gs, placed side by side, forming squares that repeat endlessly on bags, scarves and other items. In 2016, Riccardo Tisci redesigned it alongside the letters of the house's name to make it a set of stars, reflecting the incisive and universal value that the Italian designer gives to the transalpine brand.

givenchy pattern

Neil Barrett

Let's finish with the effective "saette" pattern proposed by the English designer. Imaginative and distinctive, Neil Barrett's flash has risen to prominence over the past 10-15 years after the former Gucci stylist dressed the likes of Justin Timberlake, Lenny Kravitz and Madonna and provided his own designs for the production of hit films such as Spider-Man 2, Spider-Man 3 and Ghostrider. Today, we find the pattern on many items designed by the British designer, who has adopted a mature, classic and modern style for his brand born in 1999.