Why a textile design marketplace?

Why choose a marketplace like French Design?

Selling on the Internet is becoming more and more important for merchants. In order to diversify their sources of online income, many creators today integrate marketplaces into their e-commerce strategy. But what are their advantages? A marketplace is a platform that connects sellers and buyers to offer them various products and services. It plays the role of guarantor between the two parties by offering them a reliable payment solution. According to FEVAD, marketplaces represented 30% of the business volume of e-commerce sites in 2018, or 16% more than in 2017. This increase shows that for many VSEs/SMEs, marketplaces contribute to 11% to 21% of their turnover.

So, what are the advantages of selling on marketplaces? First of all, they can offer additional visibility at lower cost, and thus make it possible to reach new customers. In addition, they act as a trusted third party and guarantee payments (and protect against legal risks, particularly linked to the originality of textile designs), which reduces the risk of non-payment and marketing costs.

However, each marketplace has its own conditions and operation. Some are very selective about the sellers they accept, while others are more open. The quality that a marketplace can guarantee is precisely due to this level of requirement and specialization. Thus French Design innovates by offering a site which gives pride of place to French designers. Cock-a-doodle Doo ! Alongside this specificity, we place no limitations on the types of designs that designers can display within their collection.

The advantages of a site specializing in textile design and surface design

Marketplaces are a very interesting and profitable way to sell your products online. Indeed, several advantages should be considered compared to a traditional e-commerce site. We will give you 7 good reasons to sell a design on a marketplace rather than on a traditional e-commerce site.

• First, marketplaces provide instant visibility. Indeed, they offer access to a much larger and more receptive market, which allows textile designers to make themselves known and develop more quickly. Also note that if you are an independent designer, the financial resources required to create notoriety on the web are often significant, and not very suitable for freelance and independent statuses.
• Second, marketplaces are easier and less expensive to set up than e-commerce sites. They typically come with tools and features that allow sellers to manage their product catalog, inventory, and orders, allowing them to focus on promoting their designs. By choosing this solution, you are choosing to focus on your core business, that is to say creativity and visual innovation, and you are leaving in the hands of the marketplace everything relating to technical skills that have nothing to do with your job as a designer.
• Third, marketplaces are an additional source of income. Sellers can benefit from greater exposure and visibility across platforms, helping them increase their sales and revenue. Indeed, by promoting your creations on a site like that of French Design, you benefit from pooling existing traffic for all designers already using the platform. This is particularly important for aspiring designers or those currently pursuing a course to become a textile designer.
• Fourth, marketplaces offer additional support to sellers. Sellers can benefit from technical and marketing support from the platform, allowing them to promote their designs and creations more effectively. Designers can even benefit from an emulation effect, by observing the activity of their colleagues, and inspire each other directly on the platform by consulting each other's collections.
• Fifth, marketplaces provide a safer way to buy and sell products. Marketplace platforms are generally secure and sellers can rest assured that their customers will have a good shopping experience. This is a particularly important criterion in the world of freelance and self-employed people, where unpaid bills can become problematic very quickly. Here, all your collections of textile patterns are secured by French Design processes, and the watermark helps prevent the theft of your creations.
• Sixth, marketplaces offer additional tools and features that can be very useful to sellers. For example, sellers can benefit from additional support, order tracking, payment integration and design delivery in case of technical issues. In addition, by offering all your creations on a single platform, you can easily compare the success of each of them with Internet users and know which are the most interesting trends of the moment.
• Finally, marketplaces offer an easier way to promote designers' products and services. French Design actually offers a profile on the site so that each of the designers can introduce themselves. The platform therefore also acts as an accelerator of your notoriety and allows you to be in contact more quickly with people from the textile world who are interested in your creations, and wish to work on a collection with you. A client who appreciates one of your reasons may be a future employer.

In conclusion, a marketplace like French Design offers sellers a large number of advantages compared to traditional e-commerce sites. It provides instant visibility, is easy and less expensive to use than most other solutions, offers an additional source of income, provides support and creative emulation, and is more secure. This is the best method to stay focused on your job as a designer.